About Me

Michele Franklin Photo

It’s all About You!


My service is personal, confidential, secure and sophisticated.

If it’s creating a stylish design for a special occasion, or shopping with me to invest in an heirloom, my discreet jewellery service is tailored to your needs.

Need Help with Design?

I am fortunate to have a background and education that are quite different from other quality jewellers. This experience allows me to offer an exclusive and unusual service to my customers. I have a degree in fine art and am a practicing painter. my family have produced many artists, among them the Russian Constructivist, Naum Gabo and his wife, (my grandmother), Miriam Israels, who was also a painter and neice of the Dutch born painter Jozef Israels.

Unusual Origins!

My heritage is colourful: I am American born, but brought up in England from the age of seven with an English, Jewish father and a mother who is both African American and Native American Indian.

I have always felt a mixture of all the backgrounds that made me! I grew up with the traditional gemstone jewellery from my affluent Jewish background, but was told many stories and shown old tin photos of my Native American Indian relatives too.

I even had an American Indian doll collection, and as a child made beaded necklaces in the Native styles I’d seen in books. My mother wanted us all to understand her origins, so I was also taken to many museums and saw African jewellery as well as exquisite Egyptian jewellery designs.

This has meant that the idea of ethical jewellery has long been embedded in my mind, and it is a given that I always source my materials ethically.

I have vivid memories of Vermont, New England, where I was born. Of the now famous colours of the “Fall” in the leaves of the trees, to which I attribute my passionate love of colour.

Jewellery Boutique!

In 2002 I became the proud owner of Bentley’s of Blackheath Jewellers, where I learnt all about the services a jewellery shop can provide. In 2010 I decided it was time to harness my knowledge and offer a bespoke service to my existing customers. They seemed delighted at this prospect of a personal jewellery design service delivered to their door!

Asymmetry, boldness and striking unconventional designs are my signature style. I love the collaboration between the client and myself as I’m a real “people person!”

Moving with the Times, Moving Online!

I wanted to maintain the same services I provided to my bespoke customers whilst at the same time, updating my business and going online.

I enjoy helping and advising customers how to pursue their ideas for redesigns or new designs of their jewellery. Asymmetry, boldness and striking unconventional designs are my signature style. I love the collaboration between the client and myself as I’m a real “people person!”

Benefits to You!

  • Convenience of shopping in your own home
  • Save time by sending your repairs to me
  • Meet me if you want a more personal service

I’m the only online jewellery shop combining the ease of 24 hour shopping with a redesign and personal shopping service.

Private appointments can be booked by email at  michele@personaljewellerylondon.co.uk Come on in and view my exclusive shop!


Thank you so much for remaking my rings for me, I’m so very happy with them! I would, without doubt, reccomend you , it has been a pleasure working with you. The whole process was beautifully informal but always professional. You have a wonderful, personable style and are genuinely committed to your service and products. I will be contacting you again in the future to do some more design work for me. EMMA NORTON

We have used the services of Michele Franklin for several years now, ranging from valuations and repair work to designing jewellery. I have come, in particular, to value Michele’s ability to advise, (both myself and my husband) on choosing new items, finding something which reflects the wearer’s personal taste or in adapting one of her designs whilst keeping within the allocated budget. She also has a very good and artistic eye in suggesting new designs adapted from old. I also appreciate Michele’s versatility in being able to come to our house. I enjoy our chats while getting on with the matters in hand! ANITA ARMITAGE

National Association of Jewellers

Jewellery Stylist

Individual Style